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BJA is a leading expert in museums and visitor attractions. From Heritage Lottery funded business plans to feasibility studies, our clients range from historic castles to cultural institutions. Our reputation is second to none, as explained with these testimonials

Norwich Castle


Black Cultural Archives

“Bryn Jones Associates were appointed as the consultants to produce the Business Plan & Marketing Plan for our HLF Round 2 submissions for our major Norwich Castle Gateway to Medieval England project (total project c.£13.5m).

My colleagues and I found Bryn and his team very good to work with. They were clearly focused on giving us accurate and realistic projections on income and visitor growth based on a thorough and sound analysis of current operations and opportunities. I was always confident that their work was grounded in reality rather than unrealistic aspiration. I was very impressed by both their approach and final report and would have no hesitation in recommending Bryn and his team.”

Dr Robin Hanley
Assistant Head of Museums (Head of Service Delivery), Norfolk Museums Service

"BJA conducted a business options appraisal, looking at the options in terms of the use of spaces, operating model, costs and income and expenditure projections with each option.

Working with one of the borough’s key heritage and culture organisations, BJA produced a really insightful piece of work in support of our cultural partner. The work has proved to be tremendously useful, guiding improvement to our partners’ operating model. The report Bryn and his team produced was thorough, well-evidenced, clear and convincing. We wouldn’t hesitate to recommend Bryn and his team.”

Matthew Blades

Interim Director, Enterprise, Jobs and Skills Lambeth Council

The Beacon of Light

“BJA developed an excellent realistic and robust business plan for the Foundation of Light, providing a clear focus and strategy, which our team could then use as the basis for the operational planning and set up of £20m Beacon of Light sports, events and community venue at the Stadium of Light in Sunderland.

Bryn and Graham brought a sense of realism, while being customer, operationally and commercially focused and they were always excellent and fun to work with and produced high-quality work on time.”

Sir Bob Murray
Former Chairman of Sunderland FC, Chairman, The Foundation of Light (Sunderland FC charity)


Waltham Abbey Royal Gunpowder Mills

"Bryn Jones Associates were retained to provide the Waltham Abbey Royal Gunpowder Mills with a report into how it could be more cost-effectively managed to increase public access and educational provision.

The review addressed our major challenges and produced an outline strategy to deliver a sustainable visitor attraction- which we are implementing. We found their approach to be collaborative with staff and volunteers and they produced a very practical and viable vision of the potential for the site."

Mark Pemberton

Chair of Waltham Abbey Royal Gunpowder Mills


Pitzhanger Manor & Art Gallery 

“Bryn Jones and his team helped the Pitzhanger Manor & Gallery Trust develop a robust and credible business plan, sorting the important from the unimportant, and providing us with exactly what we needed to persuade key stakeholders to support the project.

They delivered high-quality work to time, in a collaborative and constructive fashion. We were very grateful.”

Sir Sherard Cowper-Coles
Chair of Pitzhanger Manor & Gallery Trust


The Regent Centre,

“We approached Bryn Jones Associates to review our theatre and provide sustainable business options, going forward. Bryn listened to us all, volunteers & staff. His research was thorough, well beyond what I could reasonably have expected.

The options presented were credible for our theatre & his implementation guidance, realistic. He had a difficult timescale to meet, which he did, his guidance on the process was clear and nothing was too much trouble. He has provided us with a clear template not only to support strategic decisions we must now make but to help in both funding applications & business planning – a real bonus.”

Alastair Hoare
Chair of Regent Centre Theatre, Christchurch

Other clients include...


  • York Museums Trust

  • The Victoria and Albert Museum

  • The Museum of London Group

  • National Museums Wales

  • National Museums Northern Ireland

  • National Museums Scotland

  • The Postal Museum

  • Tyne & Wear Archives & Museums

  • The Jewish Museum, London

  • Glasgow Life

  • Chiltern Open Air Museum

  • Norwich Castle Museum & Art Gallery

  • Colchester & Ipswich Museum Service

  • London Fire Brigade Museum

  • Ironbridge Gorge Museums

  • Black Cultural Archives

  • Museum of Land Speed

  • National Museum of Oman

Sports and Leisure

  • Birmingham Commonwealth Games 2022

  • Arcelor Mittal Orbit, London Olympic Park (ENGIE)

  • The Beacon of Light, Sunderland

  • The City of Edinburgh Parks & Greenspaces

  • York University Sports Complex

  • Royal Albert Hall

  • The Barbican Centre

  • The National Football Museum

  • Buckinghamshire Country Parks

  • Birmingham City Council Sports and Events

  • Scarborough Leisure Services


  • Oxford University Collections

  • Cambridge University

  • Compass Group Catering

  • Beamish Hall Hotel

  • The Waterways Trust

  • Chetham's School of Music and Chetham's Library

  • Lincoln County Council Culture and Adult Education

  • Brighton Museums, Galleries and the Royal Pavilion

  • Jersey Heritage

  • Medeu Visitor & Sales Centre (concept stage) Kazakhstan

  • Museums Partnership North Wales

  • English Heritage 

  • The Canal & River Trust

  • CADW – Heritage in Wales

Visitor Attractions

  • Wellcome Collection

  • York Minster

  • Tate

  • Techniquest

  • The Wales Millennium Centre

  • Bolton Castle

  • Blue Planet Aquarium

  • Raby Castle

  • Pitzhanger Manor & Art Gallery

  • The Willam Morris Gallery

  • Thorpe Perrow

  • Cogges Manor Farm

  • The Regent Arts Centre, Dorset

  • Manchester Cathedral

  • Bodelwyddan Castle

  • Waltham Abbey Royal Gunpowder Mills

  • National Glass Centre

Need more details? Contact us

We are here to assist. Contact us by phone, email or via our social media channels.

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