top of page


Our Team
Our associates are highly experienced consultants with backgrounds in senior management and directing heritage, museums, sport and art attractions of all sizes from the public, charitable, private and quasi-public sectors.

BJA has an extensive network of consultants, many of whom are not included on this page. And so, dependent on the project's requirements, we will assign the most appropriate and experienced associates for the job. 
When discussing potential projects with clients, we will provide biographies for each of our associates to know they have the best possible team for the job. 
  • LinkedIn

Bryn Jones
Founding Director

Bryn is the Founding Director of BJA and has a wide range of experience in running museums, heritage, arts, visitor, tourist and leisure operations of various sizes from community level to world-class venues. Since 2006, along with his key associates, he has built a sector-leading commercial, operations and customer experience management consultancy.

Bryn was part of the senior management team at the Science Museum Group that developed the operating model, which is still the benchmark for the sector in terms of commercial and customer service culture and achieving the income potential. Bryn was the Head of Visitor Services leading the ticketing, call centre, catering, retailing, duty management, gallery maintenance, and cleaning. Bryn was promoted and became the project lead for all the commercial, operational and customer elements of the £50m Welcome Wing extension to the Science Museum.

In addition to this, Bryn has gained invaluable experience from various roles, including The Alnwick Garden in Northumberland and the Commercial Director of the Lowry Centre in Greater Manchester.


Prior to this, Bryn had an exceptional track record in sports and leisure management including Leisure Contracts Manager with Swansea Leisure Services and various management roles with York Leisure Services. 

Bryn has an MA in Sports Administration at Kent State University in Ohio, USA and a BA Hons degree in Recreation Management at St John's University in York.

  • LinkedIn

Jemma Allan
Senior Consultant

Since trading began, Jemma has worked with BJA and has had over eighteen years of experience in the heritage sector. Jemma continues to play an invaluable role with all the key projects leading on secondary market research, market appraisal and coordinating the business plans of heritage fund projects. In addition, Jemma has worked with projects in various heritage sectors, including museums, galleries, archives, historic buildings, parks and landscapes.

Before Jemma started working with BJA, she was a North East Case Work Manager for the National Lottery Heritage Fund for five years. She was responsible for managing the entire portfolio of projects across the region, including assessing and monitoring the region’s significant grants, including Auckland Castle (£16.8m) and Northumberland National Park Authority’s The Sill (£13.5m). 

Before working as a Case Work manager, Jemma was the Gallery and Archives Manager at the William Morris Gallery and Vestry House Museum in Walthamstow. She led the overall management and development of the Museum, Gallery and Archives Service, which included leading on the £5m William Morris Gallery Development Project through Round 1 and Round 2 HLF applications. Jemma also spent over four years as the Curator Manager of Bailiffgate Museum and Gallery, a local history museum in Alnwick, run by an independent trust. 

Jemma has a MA in Gallery Studies from Newcastle University and a BA Hons degree in English and Art History from the University of Lancaster.

  • LinkedIn

Anne Buky

Anne is a product development, retail and licensing consultant with an exemplary record of achievement for the museums and heritage sector and the gifts industry. She specialises in looking for commercial potential, particularly in brand licensing and helping museums to monetise their collections and archives. Anne has a proven track record of financial growth for iconic institutions, including the Natural History Museum, Royal Opera House, Science Museum and Imperial War Museum. 

Anne was the head of product development for eighteen years at The Franklin Mint and Bradford Exchange, the market leader in the collectables industry. She developed products, found manufacturers, generated costing, managed production and delivery. Anne instigated and managed the most successful plate promotion ever, selling in excess of 4 million plates generating revenue of £80 million. She also initiated contracts with museums and heritage organisations to endorse products.  

Whilst working with the Natural History Museum as a licensing consultant, Anne increased the value of royalties from under £70,000 to over £200,000 within six years. Furthermore, she negotiated key licensing deals with Marks and Spencer, valued at £1 million retail. 

During ten years consulting for the Imperial War Museum, Anne was tasked with developing their licensing programme. Between 2012 and 2015, Anne successfully increased their licensing revenue by 120%. Additionally, she was able to license products into mainstream High Street stores. 

  • LinkedIn

Graham Stratfold
Senior Consultant

Graham has been a senior consultant with BJA since the company started. He plays a vital role in supporting BJA on most of their business, commercial and visitor experience related projects, also delivering major commercial and visitor service reviews for organisations ranging from Oxford University Collections to the Royal Albert Hall.

As well as working for BJA, Graham was the Head of Visitor Experience at the National Maritime Museum Cornwall, where he was responsible for all the customer service, operational and trading activity at the Museum. Before this, he was the Head of Visitor Services for the Museum of London Group, including the Museum of London and the Museum of London, Docklands. He successfully led the visitor services elements and the operational set up of the £27m re-development of the galleries and front entrance to the Museum of London. 

Graham was also part of the senior management team at the Science Museum Group that developed the operating model, which is still the benchmark for the sector in terms of commercial and customer service culture and achieving the income potential. Graham’s roles were the Head of Visitor Services at the National Railway Museum in York for twelve years and Head of Visitor Services at the National Museum of Photography, Film & Television in Bradford. 


Prior to this, Graham had an exceptional track record in sports and leisure management, including being the Project Manager for the Barbican Sports and Entertainments Complex in York and becoming joint runner up in the national finals of the Sports Councils ‘Sports Centre Management of the Year Award’ when he was the general manager of what was York’s first dual-use sports centre, Oaklands Sports Centre.

  • LinkedIn

Dominic Wong

Dominic is an award-winning marketing professional with nearly 20 years of experience working with international and high-profile brands. Working with Bryn Jones Associates, he has written marketing and communications strategies for Norwich Castle, Black Cultural Archives and the London Fire Brigade Museum. 

Dominic was the first Marketing Director at Warner Bros. Studio Tour London - The Making of Harry Potter and was given the additional remit for Warner Bros. Studio Tour Hollywood. In addition, he served as Marketing Director for Warner Bros. World in Abu Dhabi - a billion-dollar theme park that opened in 2018.

Dominic works as a marketing consultant for numerous high-profile attractions and cultural venues, including Dreamland Margate and Shire Hall Dorset. Currently, he is consulting for the global Legoland and Legoland Discovery Centres, leading a repositioning project for the latter. 

He also creates education programmes for visitor attractions. Clients include The View from the Shard, KidZania and the Churchill Exhibition at Blenheim Palace. In addition, he made new educational resources for the Emmerdale Studio Experience; this contributed to them winning Best Schools Programme. 

Dominic gained a first-class BA Hons in Marketing with German from Birmingham City University. 

  • LinkedIn

John Malone

John is a highly experienced, strategic operations professional with over 30 years of commercial and service success achieved at the customer interface in the visitor attraction, museum and heritage sector. In addition to John having his own visitor experience consultancy company, he has worked on several projects with BJA. This includes developing the management and maintenance plan for the proposed London Fire Brigade Museum, in addition to providing 6 months interim project and operations management support for Waltham Abbey Royal Gunpowder Mills.


Over the last ten years, John has been involved in the planning, pre-opening, delivery and ongoing development of Warner Bros. Studio Tour London – The Making of Harry Potter. His roles have included being the Director of Visitor Experience, Health and Safety Manager and the Visitor Experience Projects Manager. John has also project managed the Platform 9¾ expansion and introduced new revenue-generating initiatives and developments. 


Before working with the Warner Bros. Studio Tour, John was the Head of Visitor Experience for eight years for the National Maritime Museum Greenwich, Royal Observatory and Queens House. He was the designated premises supervisor and licence holder for all the museums and led the visitor experience development throughout all museum initiatives.

Furthermore, John has had various roles at Chessington World of Adventures and Thorpe Park, including Games and Photography Manager, Security Manager and Ride Operations and Retail Departments Manager. 

Need more details? Contact us

We are here to assist. Contact us by phone, email or via
webchat button.

bottom of page